10 years ago, Henry Jenkins said “convergence is more simply a technological shift. Convergence alters the relationships between existing technologies, industries, markets, genres and audiences. Convergence refers to a process, but nor an endpoint” in 2004. The way that audiences receive content constantly evolve as they transition from passive consumers to active prosumers. We are now the media. The shifting role of audiences and their participation in response to content is a key change in the world of media.
In relation to Jenkin’s notions that consolidation of platforms and technologies in mobile devices and new forms of community, participation and knowledge production with migratory habits, we can view my case study of Skype. Skype is a closed source media platform and its capabilities are limited by the willingness of users to invest in premium options. Despite being accessible to many devices such as mobiles, tablets, TV, homephones and game consoles, Skype has been too preoccupied with makings sales and getting profit to properly adapt Skype to a mobile format. The app design is inconvenient with its poor access of sent files, poor video quality, frequent crashes and call drops. Skype mobile is capable of basic messaging, and free voice and video calls but not much else.
Consumers have been granted access to increasingly popular apps like Whatsapp, Viber and Kik. With a collection of greater variety of companies and individuals to download from with a more concise focus of mobile messaging, users are migrating from Skype to a platform which are better suited to their needs.
Personally, use Skype for my PC whereas I have KakaoTalk on my iPhone because its easier to use and has the same abilities but more suitable to my needs and wants i.e. cute animated emojis, quick access to sent files, display customization and read receipts.
In our present day, we are able to see Jenkins 2004 predictions about the tensions and points of conflicts in media convergence in action in the media world around us.
– Leo Burnett, (2013), Henry Jenkins. Available at: http://b.vimeocdn.com/ts/427/487/427487283_640.jpg (viewed 04 April 14)
– Jenkins, Henry (2004), The cultural logic of media convergence, International Journal of Cultural Studies, Volume 7(1): 33–43.