After the BCM110 Lecture plenty of questions popped up for me to consider on this blog’s topic. Who ‘controls’ the media? Why does it matter? Who owns the media I use? What difference does it make? Why should I care? My lecturer, Sue Turnbull talked about ideas of media ownership, various influential figures in Australian media and control serving to their own interests, ‘The Frankfurt School’ and media regulation informatively yet I still came out as puzzled and confused. So in response to that, I decided to tackle the issue on a level that I could relate to and how I can care about who ‘controls’ the media.
Let’s get a little anecdotal. My uncle is a Caucasian wealthy 70+ gentleman, and while I adore him, he does tend to say things like climate change and global warming doesn’t exist, my figure is a little too curvy and if lost weight, I might be pretty. I asked him once why he would think this way, and his reply was ‘Well, I heard it on the radio so I’m leaving my lights on’ and ‘I just want you to find a boyfriend already’. To me, a teenager girl exposed to plenty of body positive content for magazines like Girlfriend and social media blog, Tumblr, I’m not too worried about it and I don’t give in to absurd theories or ideals. However, the fragility of the self esteem and the compelling influence of the media is a real problem our society faces.
Much too often today everyday people see advertisements and their project level on ideals and standards, and as consumers, we subconsciously or not believe them to be true or not. It matters who controls the media, when they are setting such propaganda for their set ideals for beauty perfection and disregarding the limitation and standards of health and the human body. What is all this effort for? Well, beauty standards have been set for the goal of making profit. Corporations thrive on the low self esteem of their consumers and a delusioned need to fit that unattainable idea of perfection. Women never shaven normal body hairs until razors where introduced by magazines like Harper Bazaar and advertisements on summer dresses, early 20th century.
Miranda Kerr as recently set this example of distorted self image in this photoshopped picture. Previously posting the image on the right in November 2012, has edited her photo to show a slimmer waist and uploaded the image on the left to Twitter on 9th April 2014. She has since apologized but her fans, ranging to impressionable young girls may have accepted her ideal to be theirs too.
Mirror. 2014. Spot the difference. [image online] Available at: http://i2.mirror.co.uk/incoming/article3400774.ece/ALTERNATES/s615/Miranda-Kerr-3400774.jpg [Accessed: 14 Apr 2014].